One of the few businesses that undergo constant change is the apparel sector. Like women, men also enjoy shopping and want to stay on top of the latest fashion trends. Therefore, the battle in the clothing industry is all about standing out from competitors and winning over prospective customers.
Custom apparel packaging is a great option if you’re seeking innovative marketing tactics to keep your company in the public eye and advance it to new levels of success. Packaging should speak loud and clear for your products when you can’t be there to do it yourself.
Let’s dig into detail about how apparel packaging helps build customer loyalty!
Colors Evoke Customer’s Emotions
Colors can be highly effective at grabbing customers’ attention. An enticing color combination scheme on custom packaging for apparel will physiologically increase the likelihood that someone will look at your product.
According to research conducted in 2013:
“Even among consumers who have no intention of buying, the allure of product packaging has the power to cause impulsive purchases.”
Red, yellow, green, and pink are the four most eye-grabbing colors, but that doesn’t mean all your boxes should be printed with these colors. If all packages using the same colors?
Here comes the isolation effect! The isolation effect is a psychological phenomenon you may recall from this song.
One of these things is not like the others.
One of these things just doesn’t belong.
Which thing is not like the others before I finish my song?
Therefore, if you use different colors for designing your custom apparel packaging, you are different from your competitors and dare to catch customers’ attention at a glance.
The Texture of Packaging Influences Buyers
Your clothing’s packaging is intended to be touched and looked at. If your box design is catchy, it will motivate buyers to pick up your apparel products and take them home. For this purpose, the touch and feel of packaging play an integral role in swaying customers’ buying perceptions.
You must create a positive tactile experience for consumers when you design custom branded packaging for apparel. Textures that are pleasant to touch, like smooth matte, glossy, and soft finishing techniques, will urge buyers to get their hands on your product.
The texture of a box is a powerful tool. Use it to your advantage!
Typography Elicits Customer’s Emotional Reactions
Typography is vital to grab shoppers’ attention; therefore, you must be careful while selecting font style and size for your apparel packaging. After all, fonts are the delivery system to convey your brand message.
According to Mikael Cho, founder of Unsplash:
“Since people create fonts, they frequently have a deeper significance. So you don’t want to pick a font quickly associated with something in our culture that is distinctly at odds with the atmosphere you’re attempting to convey.”
Custom apparel packaging with comprehensible fonts delivers the message you want to send and will help buyers have confidence about the product they purchase.
Here is a guideline about font styles that depict different emotions:
- Serif font – Stability, class, and older age
- Headline font – Attention-grabbing, intense, and truthful
- Sans – Serif font – Modernity, simplicity, and directness
- Fancy font – Prestige, elegance, and maturity
Multiple font styles are available online, and you can choose the perfect one for your branding campaign. Make sure the unspoken language of your typography reflects the personality of your brand and product.
Structure and Shape Impact Buyer’s Attention
The shape is the single most unique identifier for your custom apparel packaging boxes. Think about the design of your shirts; if it is incredible, distinct, and instantly recognizable, it has a greater chance to impact customers’ buying decisions. The same is the case with packaging structure and shape!
A modernized design with pure shapes can excite buyers to open the box and see their favorite clothing product. So, associating the shape of the box with your branding campaign creates more powerful emotional reactions.
Therefore, don’t be hesitant to think out of the box while choosing the design of custom apparel packaging, as it is helpful to draw in customers’ attention. But be careful not to use “different” as your sole criterion. Instead, focus on creating the unique, product- and brand-relevant packaging designs.
Custom boxes can do so much for your product and brand! Different features of apparel packaging will help you to create a design that is intriguing enough to capture the shopper’s attention. Colors, shapes, textures, and typography play an integral role to evoke customers’ attention and influence their buying behavior. Therefore, you need to look for a reliable packaging provider like Half Price Packaging that helps you to design custom packaging that is helpful for your business’s prosperity and winning customer engagement.
Why are you holding back? This is the right time to get your hands on these well-designed apparel boxes to uplift your sales.