TV commercials are short programs developed to convey a message that promotes a brand, sells a product or service, or advocates for a position or idea.
The vast majority of TV commercials typically range from 5 seconds to several minutes in length. Though a 60 – second spot is an absolute choice for television commercials because it has more time to communicate your message than a 30 – second commercial.
Importance of old TV Commercials :
TVC service has been designing incredible commercials for making people sing, laugh, and cry since the mid-20th century. Most importantly for the companies that are selling products and services, TV commercials have been using video animation services to reach a wide audience at one time. Successful TV advertisements have not only helped to increase sales, revenues, and exposure. They have also been implanted into the social memory of generations.
Uses:
Amongst a plethora of modes of advertising, Tv still holds a central position in the world of advertising. Compared to other mediums of advertising, TV commercials are most suited to introduce your brand or product. Especially, if your target audience is a mass market segment. This is because audiences are more likely to be engaged whilst watching the TV, compared to other mediums, ensuring higher recall and memorability.
- TV commercials both provide the viewer with valuable information and entertain them regarding a particular product and service.
- They are designed to reach a wide audience and make them aware of a new concept or brand that drives them to action.
- It is an effective means of targeting potential customers. Now with the adoption of social media and streaming services, the landscape is wide to reap the opportunities to make a significant impact.
- It allows your brand to establish a brand identity and expand your brand awareness. They give an opportunity to be creative and attach a personality to your product or company.
- It provides a multi-sensory ad experience. Viewers see, hear, and read your commercial, meaning they digest the information in many other ways.
- TV commercials have a wide reach. Around 1.67 billion households have a television. Assuming even half of these watch television during prime time, reach is undeniable.
- Watching TV continues to be a common leisure activity. Studies reveal that almost 60% of consumers are likely to make a purchase after watching a TV commercial.
Is TV Advertising Still Effective?
The answer to this question is a big YES!
Television has been a staple in every household, office, and everywhere since its inception. Undoubtedly, it still has an undeniably massive reach. TV is a truncated source of information, news, and entertainment for all. There are no ad blockers for TV commercials, thus viewers are more likely to immerse themselves with all their senses whilst watching TV. This feature makes it an effective medium for advertisers.
Examples Of Best TV Commercials:
TV commercials are the most effective way to create awareness about a product or brand. Though forming a list of the best TV commercials is kind of a subjective task. But we have got your back! Here are the 3 popular examples of the best Tv commercials to help you understand their significance:
Coke – Share A Coke:
The Coca-Cola company is responsible for some of the most iconic TV commercials of all time. In 2011, they shared a personal touch with the “Share a Coke” campaign by putting generic titles on individual-sized bottles. This stimulated a movement among viewers. They started looking for their names. This spawned a personalized and creative product enhancement.
Nike – Just Do It:
This catchy phrase with Nike’s title became the reason for the shoe company’s popularity. The concept was pretty simple. It says to forget all excuses and put aside all the challenges and obstacles. Just do it and move on. It was very relatable amongst the youngest fans. The concept was very appealing to the right group of audience which led to its success.
Apple – 1984:
In 1984, the company Apple introduced a new world of communication by showing the Macintosh home computer. Using creative and stylish imagery and music, it was undeniably the most prophetic and famous TV commercial of all time.
Why Hire Professionals for your TV Commercial?
TV commercials should be of the highest quality to have the desired impact and effect. This means professional equipment, skilled editors, expensive lighting, experienced directors, and a production crew. It is crucial to work with a production house that can cater to all these needs.
Finding a good company to assist you with the production of your TV commercial would be a great move. Artxfilm has years of experience in the world of TV commercials and we would be glad to help. Reach out now to make all your advertising goals a reality!
